According to a recent MarketingScoop.com online survey, marketing professionals are “Not Very Confident” in their capacity to measure a return on your investment for his or her marketing campaigns. These survey results come at a time when the value of measuring ROI has exploded significantly to the marketing community.
When asked, “How confident are you currently in your capacity to look at the ROI of the marketing campaigns?” fully 47% of respondents indicated they were “not very confident” while a smaller percentage (22%) indicated they were “somewhat confident”. This leaves 31% of respondents who indicated they were very confident in remarkable ability to appraise the productivity with their marketing campaigns.
“The pressure being put on small business seo to provide a good return is in excess of ever “, say’s MarketingScoop.com founder Michael Fleischner . “Internet marketing has improved the marketing professional’s power to measure his/her return, but clearly we have some gaps using our power to measure return with a bit of traditional media that must be addressed.”
Additional surveys is going to be conducted among marketing professionals to evaluate the emergence of trends indicating a marketing professional’s capacity to study the financial returns dexkpky10 marketing expenditures. This information is increasing in importance as new marketing methods evolve and traditional methods, including standard internet advertising, come under scrutiny.
Marketing Scoop, LLC is actually a leading provider of internet resources for marketing professionals. With operational headquarters in Robbinsville, NJ, marketing scoop employs many different marketing professionals across numerous disciplines including; advertising, direct marketing, Web marketing, researching the market, marketing plan, search engine marketing, pr, and trade-shows & events.